Jakarta, 23 February, 2019
Alexandre Christie, the watchmaker starts the year with a new premium product, model AC3038. This new model by Alexandre Christie combines artful colours to create the World version 4.0. AC3038 is a time telling innovation that integrate colours with futuristic design and at the same time fusing black and white into its design. AC3038 has a strong rustproof stainless-steel structure that has an axis that protects the dial from impacts.
As detailed by Kasih Rama, Head of Brand Activation, “A watch is not only an accessory that tells the time but it also allows us to strengthen our identity and character. It accents the fun and energetic quality of the Millennials.” AC3038 is a futuristic artwork that tells time, combining the daring concept of Art Deco with a play of strong lines and electric colours. AC3038 is a sports chronograph with a combination of electric and neutral colours, completing your looks for every possible occasion. Kasih Rama added, “We present 5 elegant variants of AC3038 with different dial colors with choices of leather straps, and the watch diameter is 43.43 x 55.2.”
Embracing the future, AC3038 will be launched in a special event, FUTUREPUBLIC @ Ecopark, organized by The F Thing on February 23, 2019. FUTUREPUBLIC is a music festival aimed at Millennials featuring numerous performers, such as Tokimonsta, Mura Masa, Dipha Barus, Kallula and many other, in line with the character of AC3038. As quoted by Kasih Rama, “We believe that FUTUREPUBLIC is THE prestigious event that is best suited to launch and introduce our latest product, AC3038. We trust that AC3038 will be able to fulfill the passion of the Millennials who are not afraid to be themselves, because Life Is Passion.”