With a legacy of more than half a century in the design and manufacturing of high quality timepieces
The design inspiration of the AC Digi is to encourage the Millennial generation, born in the ’90s, to re-unite with the timepiece designs that were in vogue at that time. AC Digi series is now unisex and diverse in colors.
This dynamic design, available in various colours with easily interchangeable colourful straps, is suitable for all occasions. For a sporty event wear the Silicon straps and for a casual style, you can choose to use the Nato straps. Nato straps were made popular in the 90s when young watch enthusiasts noticed the convenience and durability of Nato straps worn by military soldiers on the field.
At the beginning of 2019, Alexandre Christie introduced products combining different colours and art into the World of 4.0, namely #AC3038 born from the inspiration of an Art Deco design that represented the rapid modernization of the world. This trend in design has spread widely and already exists in the world of "Fashion" in America and Europe.
Art Deco was the name used for a style of visual art, architecture and design that first appeared in France, just before World War I. It combined modern styles with fine craftsmanship and rich materials. It represented luxury, glamour, exuberance and technological progress. Cubism, Futurism, and Constructivism were core influences.
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